Even with all the partnerships and plant expansions, Sony and Toshiba still think they can't meet demand and keep price down for their LCD HDTVs. Word from Japan's Nikkei over the weekend indicates Sony is upping the share of LCD TV production subcontracted out to Taiwan, Mexico and China-based manufacturers from less than 5% last year to 20% in fiscal '08, adding up to 3 million screens. Toshiba's cut a deal with a manufacturer in China to make 20% of its TVs this year, as it and Sony load up to do battle in the 30- to 40-inch size range. Of course, Sharp and Panasonic claim keeping things in-house give them an important tech edge, but the Vizios of the world would beg to differ and it looks like Sony and Toshiba have decided if you can't beat 'em, join 'em.

[Via Trading Markets]