The mom 'n pop carrier strikes again, and this time it's Braintree, Massachusetts' BELD Broadband showing up the big guys. This localized provider has added in a number of NBC Universal properties in high-def just in time for (some of) the Olympics, including Bravo HD (535), CNBC HD+ (533), USA HD (549), Sci-Fi HD (516) and -- for the duration of the Beijing Games -- Olympic Basketball Channel (516) and NBC Olympic Soccer Channel (535). Additionally, NFL Network HD will be added in "soon," presumably before the nearby Patriots attempt to redeem themselves at home on September 7th against the Chiefs. Not bad for someone you've never heard of.

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BELD Broadband adds NBC Universal properties, NFL Network HD