For all of our complaining about the long run-up to the analog shutoff
here in the US, this story illustrates the benefits of taking time to do a little consumer education
. In Australia, it turns out that not everyone was aware that TVs with analog-only tuners are unable to receive the HD programming that Seven
are advertising so heavily. This all came to a boil with Ten's HD-only Masters golf broadcast, and some customers returned to stores with talk of "misrepresentation." Retailers are giving away digital set-top boxes to smooth things over, though, so hopefully things are cleared up for now. This sounds exactly like the kind of thing US big-box retailers avoided by clearing shelves
of analog-only TVs, and we might suggest some similar action for other global HD citizens.