While our primary drool allotment will be directed at Philips' new 8mm LCD concept, Philips also has some new for-realsies LCDs here at IFA potentially worth your time. Leading off the pack is the LED-backlit 42PFL9803 FlatTV (pictured), a 42-inch set with 128 segments of LED for a purported 2,000,000:1 dynamic contrast ratio. The set runs at 100Hz, has a 17-bit "Color Booster" for a wide gamut, and even does a bit of 2nd gen Ambilight for good measure. Essence (42PES0001) is another 42-inch, 1080p display, but stakes its claim on thinness, measuring 38mm (1.5-inches) deep, and has a single cable running to a connectivity hub which doles out the audio, video and power. 100Hz and wide color gamut are all here. Finally, Philips is doing up a new generation of Aurea sets with new 37-inch and 42-inch 1080p displays, which offer up "Active Frame" transparent frames to reflect the Ambilight surrounding the set. The displays also offer 100Hz, 30,000:1 contrast ratios and 2ms response times. No word on price or availability for any of these, which is starting to sound like the official theme of IFA 2008.

Philips' new Essence, FlatTV and Aurea LCD sets

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Philips' new Essence, FlatTV and Aurea LCD sets