Krave? Knack? New phones listed on Verizon's latest rebate forms has us believing that we may be approaching the product marketing End Times where naming conventions reach a level of silliness never before fathomed. Take, for example, the ZN4 Krave from Motorola -- a phone previously known as the Blaze -- or the Sway and Knack from Samsung, the former being the u650 slider with a 2-megapixel camera. Why can't we just call that one "u650," Verizon? We'd be totally cool with that. Returning momentarily to the land of sanity, LG nabs the VX8360 and VX5500 on the lower end, a market segment where neither real nor made-up words bother finding their way onto the labels. Kind of refreshing, we think -- especially if the alternative is "Knack."