It's official, Amazon has moved Unbox-replacement Amazon Video on Demand out of beta for Mac and PC users, while confirming rumors the still-in-beta BRAVIA Internet Video Link service is open to all Sony HDTV owners. The streaming option (you can still download and watch via Unbox on PC or TiVo, and no matter how they're purchased, content is added to the Your Video Library accessible from the web or IVL) gives Amazon that critical buy-now / watch-immediately element some other online stores lack, for its library of 40,000 licensed movies and shows. Prices start at $1.99 for single episodes of TV shows and at least $2.99 for movies -- with savings available on season passes, now all we need to keep an eye on is the bandwidth meter.

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Amazon Video on Demand store open for business via Mac, PC; open beta on Sony HDTVs