The point here is to begin to create rapport with the audience. Remember, the objective is to persuade you to like Vista (better). Jumping straight off into a sales pitch will hardly do that, especially that most of us already know Vista and have an opinion about it. This isn't an expository ad for a new, unknown product where you can just rattle off some stats & pretty pictures.
Changing people's formed opinion is hard. I expect several more of skits like this, to establish empathy and likeability for the characters, before getting into any specific product endorsements. Gates & Seinfeld are naturally likeable personalities, so they have a head start, but it's still an uphill battle.
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The point here is to begin to create rapport with the audience. Remember, the objective is to persuade you to like Vista (better). Jumping straight off into a sales pitch will hardly do that, especially that most of us already know Vista and have an opinion about it. This isn't an expository ad for a new, unknown product where you can just rattle off some stats & pretty pictures.
Changing people's formed opinion is hard. I expect several more of skits like this, to establish empathy and likeability for the characters, before getting into any specific product endorsements. Gates & Seinfeld are naturally likeable personalities, so they have a head start, but it's still an uphill battle.