They said they were going to do it, and do it they did. While Samsung's tru2way "demonstration" was barely more than a hack job used to show off what the technology was about, Panasonic demoed the real deal at its CEDIA booth. The 50-inch TH-50PZ80Q plasma contained a real CableCARD (yes, we checked) and was receiving a live signal from Comcast. Denver is just one of a few markets where tru2way is theoretically ready to rock, and according to a Panny rep, the set we saw today is a production unit that will ship sometime "later this year." The idea here is to provide buyers with the ability to insert any CableCARD from any carrier (if you move, for example) into an HDTV, thus eliminating the cable company's stranglehold (best known as a "carrier-issued set-top-box") on you. The demo we saw went over very well -- everything was responsive and image quality was excellent. See for yourself in the gallery below.

Gallery | 19 Photos

Panasonic holds live tru2way demonstration on TH-50PZ80Q plasma