Not even four whole months ago, Best Buy was pushing its Insignia NS-BRDVD Blu-ray player for $349.99 with a $100 coupon book. Now, that same pamphlet of discounts comes bundled in a box stickered at just $229.99. We've reckoned here lately that once the $200 price point was met by a few manufacturers, BD units would start flying off shelves more briskly; we can't say $230 is close enough just yet, but it's sure good to see things moving in the right direction.

[Thanks, Anthony]