By now we have all heard of (or experienced) the infamous Xbox 360 Red Ring of Death
, and we also pretty much know what causes it. Heck, we've even seen ways to avoid it by spending more money on fixes
instead of going through Microsoft's replace / refurbish / replace process. In what he calls his final chapter on an extensive bit of investigative journalism, Dean Takahashi
uncovers the early quality control-absent rush to market that resulted in a massive number of Xbox 360s being sent to market despite known design flaws. Dean goes on to propose that all this has kept Microsoft from winning this round of the console wars, as costs to keep the consoles working crippled Microsoft from aggressive marketing measures such as price cuts
. In the end, he concludes (via an anonymous quote) that Microsoft treated the Xbox 360's launch like a software company would, as if some future patch would cover up the inherent problems with the console's design.