Dell fails to distract anyone
We know Dell felt left out of all the fun today, but rehashing that months-old MacBook Air manila envelope commercial with the Latitude E4200 just isn't the way to snake attention from Apple -- especially not when everyone's focused on new iPods, not Macs. Plus, Lenovo played this riff a hundred times better with the X300 back in April, for crying out loud -- and worst of all, the envelope is noticeably bulging and crappy because the E4200 is way thicker than the Air. Seriously, don't you think it would've been much more effective to leak details about that Zing-based music initiative, or hell, even announce that rumored Dell-branded cellphone? You can't steal the narrative if you're not telling the same story, guys. Video after the break.
























Then cut yourself open to remove the fat :P
@Skyride
" Id rather go out with a big girl who is smart and level headed and can talk about relevant issues to rather than some dumbass, blonde cheerleader. I just need to speak to my sister to enjoy the latter. :P"
Dude, thats just all kinds of wrong.
Why is no one making the point that the E4200 is a 12" notebook and is being compared to a 13" Macbook Air?
Hmm, there must be a good reason they are not comparing their E4300 (13" model) to the Air.
Could it be because they would split the seams on that envelope?
I was distracted.... on how cool the new iPod nanos are... YEAH BUDDY!!! I'm getting that green one.
WHAT this has nothing to do about dell?
... IT'S DELL !!! Their not that much good that comes from that company in my opinion... then again apple... hmmmm....
HAHAHA that is so pathetic. Look how bloated that envelope is! It's going to rip at the seams!
If I were Michael Dell I'd sell the company and give the money back to the shareholders.
wow you are so smart! you must be bigger than Michael to make a comment like this one! God... ? Is this you???
isn't less substance and more air kinda the point? if you want production value, why are you buying this type of labtop?
My laptop from five years ago fits into that bag too. There's nothing new here.
The difference? the Dell is 100x more functional then the crapbook air. I think there is a direct coloration, at least for Apple, to marketing vs. features. the more someone markets something such as Apple the less features and the less functional it will be.
I totally agree. Take Corona for example. It is constantly voted as one of the worst-tasting beer worldwide, including its hometown of Mexico, yet it does really well in sales. Why? Catch commercials and stupid population. This world is doomed!
Yet another superior ultra-light laptop compared to the Crapbook Air. Yet, Engadget has to flame it. Apple fans are pathetic.
Business as usual. All Dell can do, all Dell has done for years, is very slowly react to what Apple is doing.
Engadget couldn't be a better Apple fanboy than what they already are. You just keep spreading your b*** cheeks for the Apple....
In the other unrelated side: I own an iPod Touch and I like Zunes as well. "OMG thats impossible!"
Also, I would have had a Mac if they weren't overpriced. Honestly the only reason why I don't have one. I rather build my own PC with twice the amount of power than a mac (with the price of a mac).
Looks like this commercial worked. The previous Dell post has less than 20 comments, while this one has over 100. Kinda sad that they have to pull this type of stuff to get people to care. . .Dell's starting to look like the lottery winner that goes around giving away $50K tips until five years later we hear he's broke and dead.
srsly. nothing worse than not only being dead but broke as well. talk about insult to (lethal) injury!
That isn't a real ad, is it? Just some in-house poking-fun-at-Apple thing, right?
One would think so. On the other hand everything Dell has done this year has been amateurish so who knows?
Its considerably uglier, design-wise, than the Air, so they really shouldn't try to focus on image in their advertising of this product (assuming it is an actual ad). Sure everyone will say that it has more features and "substance" but that is not what the ad is pushing, and that is why the ad doesn't do well. The Lenovo one was much better because not only did the ad show it compete on thinness but also noted how it packed features missing in the Air in a similar sized package.
hahahaha wow!! they have some pretty freikin innovative ads. I mean, I dont think your going to see technology that can fit in an envolope from anyone (deffinitly not apple) for years!
haha im sorry if alot of you don't like this but I'd say it's Apple's year if Apple's competition comes out with the same exact ad half a year later. Except the envelope was bulging.
Lenovo's ad was funnier.
DUDE!!!! WERE GETTING SOME POT!!!...ERRRRR...I ...mean.....A DELL!!!!! yea That dude got busted and dell dropped him like a hot potato lol. Poor bugger. as for the ad...well it kinda amusing but why use Apple's idea but whatever lol.
What an unfortunate ad... their message is about "substance", in a commercial without any...
point out the dvd drive... the weight... the "Latitude On"... something more than "our 12.1" laptop is smaller than their 13.3""...
It's a better laptop for sure. Smaller and MUCH lighter. 2.2lbs pretty much craps all over 3lbs. Finally a 12 inch laptop that is lighter than mine.
i hope this E4200 can be the workhorse its predecessor couldn't be. our IT switched us all to the 12" Latitudes - which were total dogs (i.e., bad motherboards, etc.) compared to the old Latitudes -- which had that dullsville gray color, but at least were semi-reliable.
the envelope in the video reminds me of people wearing leather pants or low-rise jeans who should not be.
That is one of the worst adverts I have ever seen for the following reasons:
A) Its a copy - If your going to copy something copy it correctly
B) Its just too fast
C) The music doesn't fit with the advert.
D) The product is butt ugly and holds no originality.
I wonder how long that took to make, mm guessing 5 minutes by someone who doesn't know anything about marketing or design.