You've seen the PR, now check the videos. The zunitedcommunity just posted four introductory videos straight outta Redmond -- three demonstrate the new WiFi Marketplace, buy from FM, and Channel features in the 3.0 firmware while the fourth demonstrates the updated desktop software with new Zune mix, improved Now Playing view, and new Picks view auto-populated to reflect your listening habits. CNET News also had the chance to get some hands-on time courtesy of Zune's Joe Belfiore. Joe confirms that WiFi access to Marketplace only works from hotspots that don't require a browser-based login (duh) while once again hinting at future Xbox and Zune integration since "both stores are based on the same technology." He also confirms that the 3.0 firmware will work with all Zune devices as we expected. Curiously, when asked about accessing your Zune music collection from a phone, Joe responded by saying, "that's another really interesting device that you may someday see us do work on but nothing that we're announcing here today." Funny response since CNET asked him about accessing Zune music from a phone, not a Zune phone. See all five videos after the break.