It looks like the SD Card Association association is starting to spread its wings beyond the comforts of removable storage, with it now aiming for a piece of the embedded storage market with its new, appropriately-named Embedded SD standard. Set to actually make its debut in devices this November, the new standard apparently makes use of many tried-and-true SD standards, which the association says should ease platform design in cellphones and consumer electronics devices and speed up widespread adoption. Among other things, the standard includes support both 3.3V and 1.8V power supplies, a flexible partition mechanism to allow for multiple partitions to accommodate various types of data, various data-protection and power-saving measures and, of course, an option to boot from the embedded SD. There's still no word on any specific devices that'll employ the standard, but you can expect them to max out with 32GB of on-board memory and 32GB of removable storage.