Sony Ericsson is taking the viral route on marketing with its forthcoming Xperia X1, launching a new "alternative reality thriller" centered around a mysterious character named Johnny X. There's not much meat in the video the company is desperately trying to sneak into your daily YouTube diet, but at least we get to see action-packed chases, Memento-stealing plot points of the highest order, and one weird, seemingly backmasked utterance of "Johneeeeeeeeeee... X!" Hit the read link for the full clip, and check out another video after the break which helps to unravel the mystery.

[Via Pocket-lint]