Sony Ericsson goes viral with Xperia X1 marketing

Sony Ericsson is taking the viral route on marketing with its forthcoming Xperia X1, launching a new "alternative reality thriller" centered around a mysterious character named Johnny X. There's not much meat in the video the company is desperately trying to sneak into your daily YouTube diet, but at least we get to see action-packed chases, Memento-stealing plot points of the highest order, and one weird, seemingly backmasked utterance of "Johneeeeeeeeeee... X!" Hit the read link for the full clip, and check out another video after the break which helps to unravel the mystery.

[Via Pocket-lint]

[GetYOID Posted Sep 11th 2008 2:27PM]

First of all, Sony sucks. Period. Second - we all know that ALL marketing is nothing but lipstick on LIES. So it doesnt matter who they go with. They're going to LIE to you anyway.

[dbvii Posted Sep 11th 2008 2:41PM]

You suck period, and I don't mean "end of statement" - I mean "vaginal secretion"

[MarcO Posted Sep 11th 2008 5:55PM]

With all due respect, I think you need a refresher anatomy course, pronto !

[eruh Posted Sep 11th 2008 7:00PM]

I thought that was Morphetus and neo

[(Unverified) Posted Sep 13th 2008 2:54AM]

Good grief, I haven't seen that El DeBarge video (or that movie) forever! Thanks, Engadget :) That brings back memories of simpler, lighthearted times.

I guess the budget was too low to get Steve Guttenberg in the video aside from a cardboard cutout of him (complete with movable mouth piece, lol), but then I thought I spotted him in the long wig and glasses, dancing, near the end.

[(Unverified) Posted Sep 28th 2008 12:49AM]

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