The basic problem with interactive TV services is that they are in fact NOT interactive. They are merely a more complex menu hidden behind what you are watching, with a few options to choose from. The communication is all however one-way. You broadcast nothing from your antenna. To my mind, interactivity implies some sort of two-way communication.
The net result is that so called 'interactive' TV services (i.e. those offered by the BBC) are simply boring. I am a tech geek and have barely ever used them, as they offer nothing to me. TV is something I watch when I want utter simplicity in my viewing experience, not a fuss of (slow) menus. I have never, in the 7 or 8 years that we have been able to "Press the red button and go INTERACTIVE" actually seen anyone do it. Ever.
HP's Jon Rubenstein told us that his company wanted to veer in a new direction, and veer it surely did -- the HP Veer 4G will arguably be the smallest fully-functional smartphone on the market when it goes on sale May 15th.
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The basic problem with interactive TV services is that they are in fact NOT interactive. They are merely a more complex menu hidden behind what you are watching, with a few options to choose from. The communication is all however one-way. You broadcast nothing from your antenna. To my mind, interactivity implies some sort of two-way communication.
The net result is that so called 'interactive' TV services (i.e. those offered by the BBC) are simply boring. I am a tech geek and have barely ever used them, as they offer nothing to me. TV is something I watch when I want utter simplicity in my viewing experience, not a fuss of (slow) menus. I have never, in the 7 or 8 years that we have been able to "Press the red button and go INTERACTIVE" actually seen anyone do it. Ever.