It all seems so socially apropos: the more pedestrian Zune is now to McDonalds what the oft pretentious iPhone is to Starbucks. Through a partnership with Wayport Inc., Zune users will now receive free wireless access to the Zune Marketplace (only, no browser remember?) from more than 9,800 McDonald's "restaurants" across the US. Also announced are new on-line exclusive colors to join the blue Zune 16GB -- red, pink, and green only through Microsoft's refreshed Zune Originals site.