As it turns out, the World Health Organization (WHO) isn't condoning e-cigarette
products -- shockingly -- as some manufacturers might like you to believe. In fact, the lawsuit flag is being waved at a few companies who brazenly plastered the organization's name and logo across promotional material, suggesting an endorsement of the product. The WHO's Douglas Bettcher asserts that the product is untested as a nicotine replacement therapy, stating, "If the marketers of the electronic cigarette want to help smokers quit, then they need to conduct clinical studies and toxicity analyses." So while e-cigs might not carry the same carcinogenic risks as traditional smoking, there are still plenty of health issues surrounding liquid nicotine
and all the nasty additives it's served in... and the WHO isn't about to let you forget it.