victories over SMS spammers before, but this one is sure catching a lot of attention due to the names attached. GSI Commerce and Timberland have reportedly agreed to "establish a fund of up to $7 million to settle a class-action lawsuit brought against them for allegedly sending unsolicited text messages to wireless telephone users in violation of the Telephone Consumer Protection Act." The settlement has already received preliminary approval from a judge in the US District Court for the Northern District of Illinois Eastern Division, and while the aforementioned firms vehemently deny any wrongdoing, they concede that taking this to court would be "burdensome, protracted and expensive." More expensive than $7 million? Is that guilt we smell, or what?