We've seen it announced -- heck, we even saw it in person at CEDIA -- but until today, we've still had no idea what kind of sticker would eventually be laid upon Panasonic's Profile 2.0 DMP-BD55 Blu-ray player. Thanks to a few sharp eyes and a pre-order page at Amazon, we now know that this puppy will be launching for a respectable $399.95. Granted, this is twice as much as some of the aged units we've seen recently, but the inclusion of BD-Live support could be a strong selling point for some. Yeah, we hear you -- the PS3 is still the better bargain, but at least the days of $699 - $999 starting points seem to be coming to an end.

[Via Big Picture Big Sound]

Brando charms with Super Tiny Keyboard