We actually had to dust off our spectacles to make sure this wasn't some sort of misunderstanding, but clearly, Hitachi is pulling a Toshiba. Generally, we wouldn't make such a claim, but given that Tosh also calls its wizard-like upconverting technology Super Resolution, we'd say the likeness requires such a comparison. Reportedly, Hitachi has been toiling day and night on its own "super resolution technology," which will theoretically take SD images and scale them to near-1080p. Amazingly, we're told that it can also "convert HDTV images, such as digital terrestrial broadcasts, into images with even higher (what, SHV?) definition." The tech is executed on a frame-by-frame basis and should be exhibited at the upcoming CEATEC trade show in Japan; as for a release, Hitachi's currently aiming to get this into LCDs and plasmas "after 2010."

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