Of late, there has been quite a bit of press circulating which suggests that Blu-ray isn't faring too well
. At that head of those sentiments was a Samsung UK director named Andy Griffiths, who casually predicted that BD only had about five good years of life remaining
. Unsurprisingly, senior VP of corporate communications at Sony Rick Clancy has hit back with an epic tale of why the format is actually not nearing its end
. In fact, he suggests that Blu-ray will eventually live harmoniously with digital downloads
, and he forecast that BD has "perhaps a decade" of growth to come. He also snuck in a few plugs for his PS3 and BRAVIA HDTVs, but more on the point, he essentially stated that not enough of the world had broadband (yet) for downloadable content to pose a real threat. Right, because the vast majority of the globe definitely
has a few C-notes
to lay on a BD player. We're only kidding (kind of).