MS said the same thing when launching the PlayForSure initiative, that it wouldn't do a PMP. Then came the Zune. The truth is that MS would (and should) do whatever it takes to compete in the burgeoning mobile space, which is shaping up to be the next computing platform. We all know that the desktop is stagnant and giving way to mobile devices. Smartphones & MIDs are the logical evolution. The difference is that, unlike desktops where MS has its OS entrenched, it's far from being dominant in the mobile space. Apple is currently the top dog in innovation & mindshare for smartphones (although not market share), and Google's Android is opening up with some pretty impressive artillery as well.
Let's face it, we all know Ballmer would sell his own grandmother if that's what it takes to beat the competition. A little mea culpa isn't going to stop him. The problem with MS isn't so much the desire to compete--it's that, as Jobs would say, it just has no creativity, nor an understanding of the user experience.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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MS said the same thing when launching the PlayForSure initiative, that it wouldn't do a PMP. Then came the Zune. The truth is that MS would (and should) do whatever it takes to compete in the burgeoning mobile space, which is shaping up to be the next computing platform. We all know that the desktop is stagnant and giving way to mobile devices. Smartphones & MIDs are the logical evolution. The difference is that, unlike desktops where MS has its OS entrenched, it's far from being dominant in the mobile space. Apple is currently the top dog in innovation & mindshare for smartphones (although not market share), and Google's Android is opening up with some pretty impressive artillery as well.
Let's face it, we all know Ballmer would sell his own grandmother if that's what it takes to beat the competition. A little mea culpa isn't going to stop him. The problem with MS isn't so much the desire to compete--it's that, as Jobs would say, it just has no creativity, nor an understanding of the user experience.