Xbox and XBOX360 are an incredible success but no one knew the RROD would cost them a large chunk of money.
No one knew Windows Operating Systems would cost large sums of money do to security flaws and need for revision.
That's why companies use RISK ASSESSMENT.
And as for building their own phone, even though they'd take some market share from other phones, keep in mind, those other phones STILL need a good, recognizeable OS and they can continue to license Windows since most of them aren't big enough to take the risk licensing anything else.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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There is always "potential loss".
Xbox and XBOX360 are an incredible success but no one knew the RROD would cost them a large chunk of money.
No one knew Windows Operating Systems would cost large sums of money do to security flaws and need for revision.
That's why companies use RISK ASSESSMENT.
And as for building their own phone, even though they'd take some market share from other phones, keep in mind, those other phones STILL need a good, recognizeable OS and they can continue to license Windows since most of them aren't big enough to take the risk licensing anything else.