Philips introduces Flavors LCD TVs with interchangeable frames

Look out, tweens -- Philips has a new line of LCD TVs aimed squarely at your wall / bedroom pedestal. Introduced over in Italy, the Flavors family will initially consist of a 22-, 32- and 42-inch set, the latter of which packs a 1080p panel, 30,000:1 contrast ratio, 5-millisecond response time, 500 cd/m2 brightness and a pair of HDMI ports. The concept here is pretty easy to grasp -- each set comes bundled with two interchangeable frames which are reportedly held up by good ole magnetism, and if two just aren't enough, more can certainly be ordered. Currently, Philips simply has a placeholder page up for the new crew, so we'll just let you simmer on the prices for now: they'll be €549 ($803), €799 ($1,168) and €1,199 ($1,754) in order of mention.

[avester @ Sep 29th 2008 7:18AM]

Sweet, I've always wanted something to look at a TV, and the display just doesn't cut my needs.

Thanks Philips for making my border-viewing more enjoyable!

[Andrew:: @ Sep 29th 2008 7:37AM]

are you being sarcastic? i can never tell when someone's being sarcastic on the Internet.

[canoo @ Sep 29th 2008 7:54AM]

@ Andrew::

Fail..

[Kris @ Sep 29th 2008 9:02AM]

@ canoo - fail.

@ andrew. True dat. Buy internet law, people who are being sarcastic need to add ;) at the end of their message. Because, tone is portrayed SO well in text ;)

[Kris @ Sep 29th 2008 9:05AM]

Flip it @ BUY. I tried to stop it before it sent it. Please don't tune me. I am aware it should be BY.

[Zelatio @ Sep 29th 2008 11:12AM]

Kris=Fail.

I could tell he was sarcastic. Who puts a ;) to indicate sarcasm? Honestly....

[Jonathan-DBOSS @ Sep 29th 2008 7:25AM]

New Bumper Stickers?

[Kris @ Sep 29th 2008 7:36AM]

Its a pretty cool idea actually. I like it

[Andrew @ Sep 29th 2008 7:44AM]

sony had this like 3 years ago with an interchangeable bezel on their larger bravia lcd's

[KA @ Sep 29th 2008 7:58AM]

Good idea. largely pointless, but I like it.

[veppo @ Sep 29th 2008 8:10AM]

I wonder how Philips is still alive considering that almost all of their products are cheap and crappy.

[y3k.nik @ Sep 29th 2008 8:58AM]

I think you answered your own question. Its cheap.. hence affordable.. hence sales....

[phanbouy @ Sep 29th 2008 12:01PM]

hence... ?????? profit?

[inteller @ Sep 29th 2008 8:15AM]

man....I wish I had patented the idea of "replacing original surface finish with a stick on finish" I would be a kadrillionaire. It seems like no matter what industrial design companies come out with, people always want to stick on some crap to make it "individual" It is a commodity priced monitor! Do you buy pink toilet paper to match the rest of your decor?

[bawalter1 @ Sep 29th 2008 8:16AM]

Hmm. I don't think my child's allowance is large enough to afford a new LCD TV...

[Haikibutsu @ Sep 29th 2008 8:54AM]

Don't ever use the word tween again! Its marketing jargon popularized by *shudder* Disney! Eww!

[Ignatius @ Sep 29th 2008 9:08AM]

Ugh. The worst thing you can do is make the bezel more noticeable on a TV. I'll take either matte or shiny black, and it'll STAY that way. My TV is not a fashion statement.

[phanbouy @ Sep 29th 2008 12:00PM]

anti-fashion is the new fashion

[rony @ Sep 29th 2008 9:15AM]

I am waiting for the hello kitty version.......

[MARSHAK @ Sep 29th 2008 11:08AM]

grab a snickers.

[zed @ Sep 29th 2008 11:22AM]

This isn't new, remember the first plasmas by Philips, they even had a frame that you could paint it.

[Kevin @ Sep 29th 2008 2:28PM]

I'm stoked. Now I can coordinate my tv with my swatch watch collection.

[warwick @ Sep 29th 2008 5:49PM]

Whats the bet that these end up hideously over priced and incredibly hard to find just like every other interchangeable face for every other product that has interchangeable faces?

[ssrat_ @ Sep 29th 2008 11:06PM]

Not for me, but I can easily see it as a good idea.

Instead of having a designed room have a black frame in the one area, you can match it so it looks nice with everything else.

Especially when you consider that the largest models might be mounted on a wall, so a change of color would be like changing a picture frame.

Of course this stops at 42", which I feel is probably the smallest you really want for a wall mounted system (that said from a 27" CRT guy-had to fit in a pre-made space)

[divi-nation @ Oct 2nd 2008 3:16AM]

Yeah the Philips one was a beast. there are a few companies out there like MediaDecor that have some pretty cool frames but they cost an arm and a leg. FrameMyTelevision and HD Envy also have a few frames that are pretty cool.

This one reminds me of an iphone skin or something though.