Hitachi demonstrates 15mm 37-inch LCD TV at CEATEC

Hitachi drug its oh-so-sexy 1.5-inch plasma to Japan after showing it off in Denver earlier this month, but what we didn't see at CEDIA was this: a 15-millimeter thin 37-inch LCD TV. The "reference" set packed a 1,920 x 1,080 panel and a fittingly designed stand, though it won't see mass production until "2009 or later." Ugh, even 1-inch just seems so bloated now.

[whowhatme @ Sep 30th 2008 5:53PM]

that stand is perfect... for a giraffe

[Lowest Ranked @ Sep 30th 2008 6:27PM]

Its a TV not a monitor, hence its screen size. Are you saying its too tall? I know people who mount their TV's at standing eye-height. Depends on viewing difference.


If it was just a bad joke, then please, disregard.

[whowhatme @ Sep 30th 2008 6:30PM]

yeah, and most people who mount those monitors *mount* them. and most people who place monitors on TV stands place them on TV stands. this is hitting the uncomfortable middle of either approach.

[je @ Sep 30th 2008 6:55PM]

"this is hitting the uncomfortable middle of either approach."

Since you are clearly the authority of TV positioning in living rooms across the world, how high should I place my TV?

Sorry if my TV is misplaced at the moment... please don't get your panties all up in a bunch... i'll move it as soon as i get home!

[Valicore @ Sep 30th 2008 5:55PM]

Thank God, my MacBook Air is getting dull, It just smashes the cake instead of cutting it. With this I can cut slices of cake with an OCD like level of precision.

[Josh Bradshaw @ Sep 30th 2008 5:58PM]

its ugly

[KilgoreTrout @ Sep 30th 2008 6:39PM]

You're ugly.
And stupid too.

[HOOPER @ Sep 30th 2008 6:45PM]

no you

[Metkis @ Sep 30th 2008 6:10PM]

Wow, I got my comment in before someone compared it to the iPhone. *highfive*


Pertaining to the story, I don't see the trend in making such thin LCD screens. It's like a war between manufacturers that doesn't make a huge shred of difference to consumers.

[alexmueller @ Sep 30th 2008 6:25PM]

I think we have wnet over this before... it does matter to consumers.

1. Lighter - So when you move it is easier to move. After moving a few times the past few years I can tell you this really matters.

2. Mountable - The thinner it is the more flush it looks against the wall, or the less room it takes on whatever piece of furniture you stick it on.

So while it's not the most important thing, it is important.

[alexmueller @ Sep 30th 2008 6:25PM]

I think we have went over this before... it does matter to consumers.

1. Lighter - So when you move it is easier to move. After moving a few times the past few years I can tell you this really matters.

2. Mountable - The thinner it is the more flush it looks against the wall, or the less room it takes on whatever piece of furniture you stick it on.

So while it's not the most important thing, it is important.

[Shinigami @ Sep 30th 2008 6:30PM]

Wait, didn't Sony just show a 0.3mm thin screen? Isn't it kind of pointless to boast 30 times thicker display now?
It was OLED and you can find it here:
http://www.engadget.com/2008/09/30/sonys-0-3mm-oled-gets-all-bent-at-ceatec/
2009 or later is when OLED will start appearing as mass produced (and hopefully mass price dropped) screens.
Showing a "thin" LCD screen seems totally pointless to me if it isn't going to hit the market now, might be too late in "2009 or later"...

[Dallisch @ Sep 30th 2008 6:42PM]

15mm is 1.5cm, not 1.5 inches.

[Skyride @ Sep 30th 2008 6:43PM]

I also no longer see the need for thin TV's, thin laptops and phones are a good idea up to the point where you need to compromise on features (case in point: macbook air) but TV's? I can understand about it being flush with the wall but anything less than about 1.5" is gonna be fine if it is in the right size of living room. Personally my dad just bought a new TV. 42" LG 1080p LCD. Lovely TV, fantastic quality, about 2" thick. Dosen't look thick at all to me. I just struggle to see why I would need a TV any thinner than 1" thats more than 37".

[Shinigami @ Sep 30th 2008 8:41PM]

Bragging rights?

[Ray @ Sep 30th 2008 6:51PM]

The viewing angle on this thing is awesome!

[Lowest Ranked @ Sep 30th 2008 7:00PM]

Ever seen a plasma ?

[Shinigami @ Sep 30th 2008 8:41PM]

Ever seen OLED? ;)

[UnixSystemsEngineer @ Sep 30th 2008 6:55PM]

SETEC Astronomy?

[michael rogers @ Oct 1st 2008 1:45AM]

Nice. Just reading your comment made me want to go get "Sneakers."

[DarkRail @ Sep 30th 2008 7:02PM]

Why is there a TV jutting out of that toilet seat?

[enzo @ Sep 30th 2008 8:02PM]

37" is nice, but does anyone know of any LCD desktop computer displays? I haven't seen any except for those on notebooks?

[Electric Vagabond dot Com @ Oct 1st 2008 9:55AM]

Drug? Is that some kind of past tense version of drag that Engadget made up? Seems like Engadget really could use my help as an Editor!