So much for the theory that only movies that fit in the Blu-ray demographic can hit number one on the Nielsen VideoScan charts -- thanks Home Media Magazine for the data -- as Sex and the City: The Movie easily beat any other title by almost 35 percent. This might sound like a lot but it's nowhere near as much as the DVD version, which outsold Leatherheads by almost 92 percent. This one title easily explains the low market share for Blu-ray this week at 6 percent, in fact the Blu version of S&TC only managed 3.37 percent of the share from DVD -- which is about a third of what a title like Forbidden Kingdom manages. The other interesting thing this week is that while Leatherheads was number two on the DVD charts, it's only number five on Blu, with older titles like Speed Racer and Transformers easily outselling it. This week is fun and all, but next week is when the real fun starts because Iron Man has reportedly already outsold every other Blu-ray Disc to date. Because of the predicted success of just this one title, we'd be so bold as to expect the Blu-ray market share to be the best in record, which would put it over 12 percent.


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Nielsen VideoScan High-Def market share for week ending September 28th, 2008