At this point it seems that the only one not talking about how well Iron Man
sold on Blu-ray is Paramount, as Adam's Research tells Video Business that the Blu-ray version of Iron Man
managed to take 20 percent of the market share away from DVD. This number confirms our estimates that Blu-ray market share has doubled
since HD DVD demise. The previous record holder, I Am Legend
, that was released around the time HD DVD called it quits
, only managed 9 percent. We have to say that this even exceeds our expectations though, and although there is no doubt that this title fits in the Blu-demographic, it once again is some indication that the future might just be Blu after all.