Go figure -- MetroPCS, a carrier far from the forefront of most people's mind, is bringing about a feature that couldn't possibly arrive soon enough. The Screen-it service "displays the calling party's name on a subscriber's wireless phone," regardless of whether he / she has said person in their contact list. We know, you landline users have been enjoying this for eons, but up until now, we cellular customers have had to Google phone numbers before the fourth ring in order to find out if it's our dentist or our credit card company calling. Hey, big boys -- can we this stuff out to everyone else not associated with MetroPCS? Thanks.

[Via phonescoop]