You know how this game works by now -- someone says one thing, someone else says another. After hearing the Blu-ray Disc Association assert that Blu-ray wares would be flying off of store shelves this holiday season, in steps technology analyst Roger Kay to say otherwise. In fact, he predicts a "dramatic" drop in Blu-ray sales for Q4 and beyond, suggesting that consumers will choose to hold tight to their hard-earned dollars rather than spend it on a format that's still noticeably more expensive than DVD. As if that weren't enough, he also insinuated that the push back in adoption could allow "other forms of video over cable, satellite and the internet to shut the window of opportunity for Blu-ray." Of course, we've heard this whole physical media versus digital downloads debate before, but we don't exactly see a poor sales season (if there is one) as being enough to catapult digital downloads in front of BD. Regardless, we'll be anxious to see the numbers in early 2009, but for now, it certainly provides interesting fodder for discussion.

[Image courtesy of Syracuse]

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Analyst predicts "dramatic" drop in Blu-ray sales during Q4