Two years ago, News Corporation shelled out some serious greenbacks
for a slice of Jamba. Now, the monolithic company has paid an additional $200 million for the remaining 49% stake in the ringtone guru. Moving forward, Jamba will be continued under a different name -- Fox Mobile Group -- which will be comprised of three distinct operating business units. The Fox Mobile Distribution unit will assume responsibility for global distribution of mobile content, while Fox Mobile Entertainment focuses on licensing content on behalf of Fox Entertainment Group, and Fox Mobile Studios houses creative and technology talents / assets that develop original mobile content. Potentially more pertinent is that the newly formed FMG will launch a new US brand in Q1 2009, which will reportedly focus on "cross-platform content and simple pricing plans."