Atta boy, Cowon
. Before we Americans even had a chance to forget about the O2's Korean introduction
and the overseas hands-on
, the outfit is going ahead and bringing the unit to US soil. Hailed as the company's first flash memory-based PMP with a 4.3-inch widescreen display, this simple-yet-classy media player packs an SDHC expansion slot and a Power Management System that helps it eek out 18-hours of audio playback and 8-hours with video; you'll also find a revamped user interface and world class codec support. Those who've discovered their dream machine can snap one up now from JetMall, Amazon, NewEgg or a variety of other e-tailers for $219.99 (8GB), $249.99 (16GB) or $299.99 (32GB).