It's true, we were less than impressed with Philips GoGear MP3 squares back when they were first released, so the announcement of the GoGear 2940 isn't really going to shake the foundations of the universe. It's essentially the exact same player as the previous models (MP3, WAV, and WMA playback, built-in EQ, USB 2.0 connectivity, voice recording capabilities, FM tuner) with the addition of a color OLED screen which displays album art or photos. There's something mildly endearing about them, though, isn't there? No details on price or availability.

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Philips GoGear -- now in glorious color!