Content owners have long since looked down upon the almighty DVR
, but a recent survey suggests that they actually have little to worry over. In fact, over 90% of individuals surveyed by Knowledge Networks admitted that they "typically watch TV during the prime-time hours of 8:00PM to midnight," which is a rate similar to that of four years ago. According to the company's David Tice, "increased DVR usage seems to come at the expense of watching purchased video," hinting that the decrease in home video sales could be linked to the ability to watch one's favorite shows at any time of the day. 'Course, this evidence here does clash
somewhat with other numbers
, but we aren't shocked at all
to hear that people would rather watch something instantly on their DVR instead
of going to the video store.