In case it's not glaringly apparent to you: price matters
. And it matters a lot. While most other HDTV manufacturers are sobbing
at sales figures
(or the lack thereof
) right now, Vizio
is grinning from ear-to-ear. The outfit's low-cost flat-panels have evidently struck a chord with bargain-minded consumers, as the privately-held company has confessed to having a profitable Q3. Of course, it won't be releasing actual numbers due to its private status, but according to business operations and marketing VP Jeff Schindler, the firm has "never had an unprofitable quarter." Furthermore, the company is expecting even more growth in Q4 as consumers look to get the most bang for their buck when buying new sets. Can't say we doubt its optimism.