Target gift card for the holidays multitasks as adorable digital camera

Okay, we don't know who came up with this idea, but we have to give them some credit for innovation, not to mention (in our opinion) some pretty attractive design sense. Yes, Target's new gift card gimmick this holiday season is that it doubles as a cute, disposable digital camera. The little device runs on two AAA batteries, has a self-timer, and is packaged with a USB cord, driver disc, instruction manual and a voucher for 40 free prints from Target. The camera itself is a 1.2-megapixel affair with 8MB of memory on-board, which means it can store about 50 images. Now, we know this just a ploy to get us to buy Target gift cards, but we're kind of smitten with this little thing. Oh, and: Bah! Humbug!

[Via Coolest Gadgets]

[engadget fanboy Posted Nov 11th 2008 12:53AM]

disposible? I dont get it. Why would you throw it away. Its not like its gonna run out of film.

[FadedSpark Posted Nov 11th 2008 7:36AM]

Does no one realize WHY this is useful? You can get pictures of what you want so you don't forget exactly what it was. Accidentally on purpose forget to delete themwhen you give the card to the recipient... It's neat.

[Taro Posted Nov 11th 2008 12:35PM]

lol, this thing is better than DSi's camera! In for 1!

[(Unverified) Posted Nov 11th 2008 3:38PM]

Americhip (americhip.com) produced this gift card....they're the one's who are responsible for those talking and singing magazine inserts as well.

[(Unverified) Posted Nov 11th 2008 1:44PM]

You know, parts of the card may actually be recyclable.

Anyway, I'm surprised no one is thinking about how these cards are actually intended to be used. You open up your presents on Christmas morning, and you're not really thinking about taking pictures, but then you open up your gift card and, hey, why not take some pictures? It's a similar process with the Best Buy speaker card. You get an iPod for Christmas, but no one can listen to it but you; why not plug it into the card? Cheap and fun.

[JetCityOrange Posted Nov 12th 2008 1:28AM]

I'm a toy camera fan boy so I ran to Target after work. Here's my first impression: http://www.jetcityorange.com/photos/TargetCamera/

So-so, ho hum, sorta OK after you spend the fifty bucks on the gift card.

[mattssmith Posted Nov 12th 2008 1:34PM]

Good video review of the camera...

http://www.youtube.com/watch?v=svZ2M3j8ewk

[mattssmith Posted Nov 12th 2008 1:35PM]

Video review of camera...
http://www.youtube.com/watch?v=svZ2M3j8ewk

[JayMonster Posted Nov 17th 2008 10:50AM]

The article says it is available in amounts from $50 - $1000. However at the target site, it presently only allows one option. A thousand dollar option. (Just who is giving thousand dollar gift cards to Target anyway?)

[(Unverified) Posted Dec 23rd 2008 11:17PM]

how do you use a target gift card?????????????????????????????????????????????????