We speculated in our review
of the new iPod touch that Apple had designs on more than just consumption of music and video, and now an interview with company VP of iPod and iPhone product marketing Greg Joswiak
all but confirms that sights are set on the gaming market. In a conversation with T3
, Joswiak boasts that the devices are breaking through as a viable alternative to established handhelds (such as the PSP or DS) due mostly in part to competitive software pricing and the company's content delivery system
. While much of the interview focuses on iPod sales figures, it does delve into more detailed comparisons of platforms, with Joswiak stating, "The 3D graphic power here [iPod touch] is significantly greater than what you have here [picks up Nintendo DS]. So this allows people to do significantly higher quality games." While it's not unusual to hear Apple's honchos hyping their products like they just skipped across some water to heal a few lepers, it is
a new trend to see the company aggressively going after gaming platform mainstays so directly. With Sony and Nintendo just getting up to speed
on non-traditional content delivery, Apple may find an edge come holiday season with casual gamers -- the real question is whether the hardcore will bite.
; Thanks, Zach M.]