EYE-FI UNVEILS THE 4GB EYE-FI ANNIVERSARY EDITION
Eye-Fi Celebrates First Anniversary with 4GB Limited Edition Anniversary
Card and the Win of Popular Science's Best of What's New Award
MOUNTAIN VIEW, Calif., Nov. 12, 2008 - Today Eye-Fi Inc. (www.eye.fi)
announced a new, limited edition card - the Eye-Fi Anniversary Edition -
to celebrate the one-year anniversary of its first wireless SD memory
card for digital cameras. Eye-Fi also announced it has been chosen as
one of Popular Science's 2008 "Best of What's New" award recipients.
"For the past year, we've been reinventing the way people save and
share their digital memories," said Jef Holove, CEO of Eye-Fi. "From
automatic uploading to geotagging to sharing on the go, we've aimed to
help everyday photographers save their memories more often, share them
more quickly, and add more context to their collections."
Available immediately, the new Eye-Fi Anniversary Edition doubles
storage capacity to 4GB and features faster memory speeds. Coupled with
the recently announced wireless performance upgrade, the Anniversary
Edition is designed to meet the needs of the demanding photo enthusiast.
Like the Eye-Fi Share, the Anniversary Edition wirelessly sends photos
from a digital camera to a computer and to one of more than 25 online
photo sharing sites.
The card comes in Eye-Fi's celebrated, original slide-out package and is
available only at Costco.com for $99 to club members, or on www.eye.fi
for $129, while supplies last. The card can be upgraded post purchase to
include additional features, such as automatic geotagging and hotspot
Since the Eye-Fi card launched one year ago, millions of photos
have been uploaded to the Web, and users report that they upload and
share photos with family and friends more frequently.
"With the introduction of the digital camera, the photography
industry faced a real challenge - photos trapped on cameras that were
never shared or printed because of the work involved," said Alan
Bullock, associate director of InfoTrends. "The industry needs pioneers
like Eye-Fi who recognize the bottlenecks and build innovative solutions
that move the market forward."
Over the past year, Eye-Fi has given more and more people the ability to
effortlessly share their digital memories and offered a rich, meaningful
experience for users. Eye-Fi has:
* Helped Take Geotagging Mainstream: Geotagging is a fast growing
trend, and through a partnership with Skyhook Wireless, Eye-Fi has
automated the process to make it easier and more compelling for all
consumers. Using the Wi-Fi embedded in its cards, Eye-Fi uses Wi-Fi
positioning to determine where an image was captured and adds a
geographic tag to each photo.
* Pioneered Uploads-on-the-Go to the Top Photo Sharing
Destinations: Now users can upload photos away from home at more than
10,000 Wayport hotspots with their Eye-Fi cards - even without a
* Introduced the "Eye-Fi Connected" Program: Eye-Fi has launched
the "Eye-Fi Connected" program to help other manufacturers tap into the
benefits of Eye-Fi's wireless photo sharing ecosystem. Nikon has
released two Eye-Fi connected cameras, the Nikon D60 and D90, both
optimized for Eye-Fi cards. Lexar introduced the co-branded Shoot-n-Sync
Wi-Fi(r) Memory Card that uses Eye-Fi's patent-pending technology and
* Integrated Social Networking: Eye-Fi announced integration with
Twitter and the availability of RSS feeds so users can notify their
networks in real time about recent photo uploads, and photos can be
* International Expansion: Due to high demand, Eye-Fi plans to
expand into Japan and Canada by the end of the year. Now more people
worldwide will have the ability to enjoy the benefits of Eye-Fi's
products and services.
Also announced today, the Eye-Fi Explore card was chosen as one of
Popular Science's "Best of What's New Award" recipients in the gadgets
category. Each year since 1987, the editors of Popular Science review
thousands of products in search of the top 100 technology innovations of
the year. To win, a product or technology must represent a significant
step forward in its category.
Eye-Fi's family of products include the Eye-Fi Home, Share, Anniversary
Edition and Explore cards with MSRPs ranging from $79-$129 USD. Eye-Fi
cards can be purchased at Apple Retail Stores, Best Buy, Circuit City
and Ritz Camera Center locations nationwide, and at major online
retailers such as Amazon.com, Walmart.com and Costco.com. Eye-Fi has
garnered numerous awards, including PC World's "The 100 Best Products of
2008" and Yahoo! Tech's "Last Gadget Standing 2008." For more
information, please visit www.eye.fi.