Talk about a marketing catastrophe. Apparently no one told Pioneer's promotional firm what Black Friday
is (hint: it's a day for unprecedented price cuts to get consumers to camp out in the cold for a deeply discounted blender), as it has inexplicably decided to re-coin the holiday "KURO Friday." Why do such a thing? To quote Pioneer, it's to "celebrate the creative visionaries" who helped bring KURO to life. In other words, KURO Friday is not
being established to announce sweet, sweet price drops on all KURO
wares. Two thumbs way down, Pioneer.