Rather than, you know, giving loyal customers a few extra high-def channels, Cablevision has decided to instead exhaust resources on pushing Bollywood Hits On Demand out to iO TV subscribers. Bollywood. Hits. On. Demand. Personally, we've no qualms with Bollywood flicks, but we can't help but scratch our heads on this one, particularly since it's an SD VOD service. Nevertheless, it still marks the company's very first international subscription video on demand service, and those interested will have to pony up $9.95 per month in order to indulge.

[Via Multichannel]