i agree, if i did not know anything about the iPhone, i would be lead to believe that it could actually do all of that at that speed. if only the US had such a standard in false advertising.
If they did, there would be no more advertising... ever. The ASA just likes picking on Apple.
Unless you'd like to try to prove that no other ads on TV are misleading. Hey I tried Axe shower spray and women didn't stick to me like magnets. I had a DiGiorno pizza and I could, in fact, taste the difference between that and a fresh baked pizza. Would you like me to keep going for several thousand more pages?
Do you think the ads for the Blackberry Storm aren't misleading? Do you think the ads for the G1 aren't misleading? Apparently that's exactly what the ASA thinks. Only Apple accelerates features of their products to fit into a 30 second spot. Sure, I'll buy that.
There's obviously a difference between an opinion (DiGiorno), a hyperbole (Orbitz gum), comic effect (Axe), and representing something as real (iPhone speed) in a commercial.
Obviously you won't believe someone saying "This is the best tasting pizza/beer/ice cream/ whatever" in a commercial, but if they show you the pizza baking in less than 5 minutes and it takes 20, then you have a problem. Presenting something as a fact that isn't true but is believable is totally different.
The ASA isn't "just picking on Apple". Firstly, the ASA will only respond if someone complains. Secondly, Apple's rivals don't make claims anywhere near as bold as Apple in the UK. Usually they just stick to the phone's features or what you can do with the phone.
BLaugh: Seriously? You're going to defend other ads that exaggerate as "an opinion"? Have you ever seen a DiGiorno pizza ad? It's not an opinion, they're telling you right to your face that you won't be able to tell the difference. What I'm saying is that the ASA will ignore something like that, and go straight for Apple. I don't need to prove that, because they already proved it for me.
Aaron: So what you're saying is either A) there are no misleading ads in the UK except for ads by Apple, or B) there are other misleading ads but nobody complains about them because Apple is an easier target to hate.
One of those two things has to be true,and I doubt it's the one about Apple being the only advertiser in the UK that has a slightly misleading ad - and it's misleading only in the sense that they accelerated the functions to fit the ad into a 30 second spot. What it's actually doing is not misleading at all.
Zak, a pizza and an iPhone is not the samething. Clearly a misleading advert about an expensive piece of tech would be higher on the list of concerns over the exact taste of a pizza.
Zak - Apple aren't the only company to have ads pulled in the UK. However, their ads certainly make wilder claims than most other tech ads.
"it's misleading only in the sense that they accelerated the functions to fit the ad into a 30 second spot."
They accelerated it up and cut out segments of the process whilst saying "This is how you..." and gave no indication that the process was sped up. Very few companies would dare to do that in the UK.
It's also worth pointing out that Apple don't run their "I'm a Mac adverts" in the UK any more. I don't know why. I also don't know why Microsoft are running their adverts "I'm a PC" adverts. Why run them in a market without Apple's original ads?
That's right Zak, Apple are the only ones that the ASA pick on. In fact, the government set up the Authority just to make sure that none of Apple's ads ever get to air. Oh and ASA doesn't really stand for Advertising Standards Authority, it actually stands for Apple Slamming Authority.
Grow up. Apple ads are full of lies and it's people like you who need to be protected by organisations like the ASA because you don't have the intelligence to differentiate between Apple's lies and reality.
Oh dear - we've set Zak off again - honestly his entire post history contains nothing but mentioning Apple or trying to defend Apple...Zak breeeeathe...
When I first saw this ad in the UK, I was quite taken aback, and had to do a double take wondering if it was caching anything in the background while it was operating etc. The thing that throws you is that the button animations flying in and out are all in real time, so it leads you to believe what you are seeing is live real time footage, when in reality it isn't.
Coming from the UK (do you Zak?) I can honestly say I cannot think of any other technology advert that pulls this "trick". The UK advertising authority are pretty hot on unrealistic claims or misrepresentation and are not "out to get" any particular company.
While I agree some advertising can try and word things "creatively" - ie. "this moisturiser works for up to eight hours" (meaning it'll work for 8 hours for 5% of the population the rest of you will get about 5 hours out of it) it doesn't allow one company to blatantly slag off another company, but rather sell their products on their own merits, which as I understand it isn't enforced in the USA (I could be mistaken)...and why Apple play sneaky by saying "PC" in their adds and not "Microsoft" although we all know that's what they mean.
haha. Look at all those responses. Now who's being defensive?
Yes, calling me an idiot makes a point. You obviously win the argument. The importance of pizza is completely irrelevant. They are either exaggerating or they aren't. Pick one.
Jakem: show me one actual lie in an Apple ad. Just one. Or, you know, keep talking out your ass, that works just as well.
Mikey - Do you really want to play the post history game? You're one of the sorriest Microsoft apologists on this board, and one of the least informed Apple haters. Does the phrase "pot, kettle, black" mean anything to you?
Why do I get the feeling if ASA had pulled an ad doing the exact same thing with a WinMo phone (showing features operating more then 100% faster then in real life usage) that you would be praising them up on high, and slamming whatever manufacturer made the phone for misleading the public?
Advertising restrictions in the UK are extremely strict, these ads to not straight out lie but they are obviously misleading enough because even in an area with the best possible wireless coverage you could not hope to attain the speeds in that advert, which is blatantly trying to mislead the public. Hell I've used an iPhone less then 1 metre from a wireless router, and it was still much much slower then in that advert, and the advert suggests those speeds are attainable over 3G!
Zak, seriously stop trying to defend Apple on indefensible things. The merits/disadvantages of OSX? Always debatable. How appealing the look of Apple products are? Again, always up for debate. Apple being secretive and discriminant to their customers detriment in app store? Not so debatable... Apple showing the iPhone operating much quicker then you could ever possibly achieve in real world usage with no real disclaimer? Again, not so debatable....
Yes please Zak, let's play the history game! In my ENTIRE comment history I have 37 comments that could be said to be questioning Apple or bigging up another product at the expense of Apple....looking at your posts I got to 60 Apple-fanboi-isms (and that was me being generous to you) then realised I'd only gone back as far as October this year before I lost the will to carry on!
...and I'm afraid that you sarcastic comment to rlynd3 about calling you an idiot to win an argument can hold no water the amount of time you seem to have done the same to other people...let me see "Psystar never had a case. Mostly because they're idiots" ... what a well informed argument there...I'm quite humbled.
This would all be much easier if we just blocked Zak. Since Engadget didn't include a "mute" feature, I wrote one. It is a Grease Monkey script that hides all Zak's comments (and no one else's)
no, i really dont have anything to say to you, but i saw that people answering your post gets high ranked, so maybe this is my chance to get high ranked.
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i agree, if i did not know anything about the iPhone, i would be lead to believe that it could actually do all of that at that speed. if only the US had such a standard in false advertising.
If they did, there would be no more advertising... ever. The ASA just likes picking on Apple.
Unless you'd like to try to prove that no other ads on TV are misleading. Hey I tried Axe shower spray and women didn't stick to me like magnets. I had a DiGiorno pizza and I could, in fact, taste the difference between that and a fresh baked pizza. Would you like me to keep going for several thousand more pages?
Do you think the ads for the Blackberry Storm aren't misleading? Do you think the ads for the G1 aren't misleading? Apparently that's exactly what the ASA thinks. Only Apple accelerates features of their products to fit into a 30 second spot. Sure, I'll buy that.
There's obviously a difference between an opinion (DiGiorno), a hyperbole (Orbitz gum), comic effect (Axe), and representing something as real (iPhone speed) in a commercial.
Obviously you won't believe someone saying "This is the best tasting pizza/beer/ice cream/ whatever" in a commercial, but if they show you the pizza baking in less than 5 minutes and it takes 20, then you have a problem. Presenting something as a fact that isn't true but is believable is totally different.
The ASA isn't "just picking on Apple". Firstly, the ASA will only respond if someone complains. Secondly, Apple's rivals don't make claims anywhere near as bold as Apple in the UK. Usually they just stick to the phone's features or what you can do with the phone.
BLaugh: Seriously? You're going to defend other ads that exaggerate as "an opinion"? Have you ever seen a DiGiorno pizza ad? It's not an opinion, they're telling you right to your face that you won't be able to tell the difference. What I'm saying is that the ASA will ignore something like that, and go straight for Apple. I don't need to prove that, because they already proved it for me.
Aaron: So what you're saying is either A) there are no misleading ads in the UK except for ads by Apple, or B) there are other misleading ads but nobody complains about them because Apple is an easier target to hate.
One of those two things has to be true,and I doubt it's the one about Apple being the only advertiser in the UK that has a slightly misleading ad - and it's misleading only in the sense that they accelerated the functions to fit the ad into a 30 second spot. What it's actually doing is not misleading at all.
@Zak, "You're an idiot"... Now was that a fact or an opinion?..
Zak, a pizza and an iPhone is not the samething. Clearly a misleading advert about an expensive piece of tech would be higher on the list of concerns over the exact taste of a pizza.
fact.
Zak - Apple aren't the only company to have ads pulled in the UK. However, their ads certainly make wilder claims than most other tech ads.
"it's misleading only in the sense that they accelerated the functions to fit the ad into a 30 second spot."
They accelerated it up and cut out segments of the process whilst saying "This is how you..." and gave no indication that the process was sped up. Very few companies would dare to do that in the UK.
It's also worth pointing out that Apple don't run their "I'm a Mac adverts" in the UK any more. I don't know why. I also don't know why Microsoft are running their adverts "I'm a PC" adverts. Why run them in a market without Apple's original ads?
That's right Zak, Apple are the only ones that the ASA pick on. In fact, the government set up the Authority just to make sure that none of Apple's ads ever get to air. Oh and ASA doesn't really stand for Advertising Standards Authority, it actually stands for Apple Slamming Authority.
Grow up. Apple ads are full of lies and it's people like you who need to be protected by organisations like the ASA because you don't have the intelligence to differentiate between Apple's lies and reality.
Oh dear - we've set Zak off again - honestly his entire post history contains nothing but mentioning Apple or trying to defend Apple...Zak breeeeathe...
When I first saw this ad in the UK, I was quite taken aback, and had to do a double take wondering if it was caching anything in the background while it was operating etc. The thing that throws you is that the button animations flying in and out are all in real time, so it leads you to believe what you are seeing is live real time footage, when in reality it isn't.
Coming from the UK (do you Zak?) I can honestly say I cannot think of any other technology advert that pulls this "trick". The UK advertising authority are pretty hot on unrealistic claims or misrepresentation and are not "out to get" any particular company.
While I agree some advertising can try and word things "creatively" - ie. "this moisturiser works for up to eight hours" (meaning it'll work for 8 hours for 5% of the population the rest of you will get about 5 hours out of it) it doesn't allow one company to blatantly slag off another company, but rather sell their products on their own merits, which as I understand it isn't enforced in the USA (I could be mistaken)...and why Apple play sneaky by saying "PC" in their adds and not "Microsoft" although we all know that's what they mean.
haha. Look at all those responses. Now who's being defensive?
Yes, calling me an idiot makes a point. You obviously win the argument. The importance of pizza is completely irrelevant. They are either exaggerating or they aren't. Pick one.
Jakem: show me one actual lie in an Apple ad. Just one. Or, you know, keep talking out your ass, that works just as well.
Mikey - Do you really want to play the post history game? You're one of the sorriest Microsoft apologists on this board, and one of the least informed Apple haters. Does the phrase "pot, kettle, black" mean anything to you?
@ Zak
Why do I get the feeling if ASA had pulled an ad doing the exact same thing with a WinMo phone (showing features operating more then 100% faster then in real life usage) that you would be praising them up on high, and slamming whatever manufacturer made the phone for misleading the public?
Advertising restrictions in the UK are extremely strict, these ads to not straight out lie but they are obviously misleading enough because even in an area with the best possible wireless coverage you could not hope to attain the speeds in that advert, which is blatantly trying to mislead the public. Hell I've used an iPhone less then 1 metre from a wireless router, and it was still much much slower then in that advert, and the advert suggests those speeds are attainable over 3G!
Zak, seriously stop trying to defend Apple on indefensible things. The merits/disadvantages of OSX? Always debatable. How appealing the look of Apple products are? Again, always up for debate. Apple being secretive and discriminant to their customers detriment in app store? Not so debatable... Apple showing the iPhone operating much quicker then you could ever possibly achieve in real world usage with no real disclaimer? Again, not so debatable....
Yes please Zak, let's play the history game! In my ENTIRE comment history I have 37 comments that could be said to be questioning Apple or bigging up another product at the expense of Apple....looking at your posts I got to 60 Apple-fanboi-isms (and that was me being generous to you) then realised I'd only gone back as far as October this year before I lost the will to carry on!
...and I'm afraid that you sarcastic comment to rlynd3 about calling you an idiot to win an argument can hold no water the amount of time you seem to have done the same to other people...let me see "Psystar never had a case. Mostly because they're idiots" ... what a well informed argument there...I'm quite humbled.
You are a sad, sad man and deserve our pity!
"Jakem: show me one actual lie in an Apple ad. Just one."
You must be hoping that "I'm a Mac" commercials arent played in the UK because damn... thats like the easiest task ever.
Has Zak ever heard of Ryanair before?
More to the point, has Zak ever heard about Ryanair's epic battles with the ASA before?
Obviously, Ryanair is just a cunning ruse, set up by Microsoft and the hostile British Secret Services to thwart Apple's plans for the United Kingdom!
Oh! How I rue the day that Bill Gates and Gordon Brown got into bed together!
This would all be much easier if we just blocked Zak. Since Engadget didn't include a "mute" feature, I wrote one. It is a Grease Monkey script that hides all Zak's comments (and no one else's)
http://userscripts.org/scripts/show/36579
Bringing actual discourse back to Engadget.
@Zak
no, i really dont have anything to say to you, but i saw that people answering your post gets high ranked, so maybe this is my chance to get high ranked.