Apple's US Black Friday sale now live
What started down under has followed the sun home, Apple's Black Friday sale is now live at the US Apple store. At first glance the sale is consistent with years past and what we've already seen In Australia and elsewhere -- so much for all the analyst expectations of a big blow out.



















Great, prices that are more than the education discount and/or Amazon.com's standard rebate prices. Excuse me while I am underwhelmed.
I wonder if Apple's UK sale will continue into next week - our VAT rate will reduce from 17.5% to 15% on Monday...
Wow... I was expecting more from Apple. I doubt anyone will buy at these insane prices. Wake up Apple, we're in a recession! Gonna wait until after Christmas I guess
8gb iPod Touch for $378....sale?
That is a little weird... isn't it normally $229?
Someone's getting a pay cut for this. :P
My thoughts exactly.
I talked to "Brian, D." in the Apple Store's Instant Messanger and he said that was a typo. Btw, has Apple's return policy always around now been "you can return it before Jan 9, 10% restocking fee if opened.", where Jan 9 just happens to be the end of Macworld?
yeah. if you click that one theres the actual prices on the next page.
Those are the AU Prices
@ABCNewser
it is 2 weeks from Christmas... the normal return policy is 2 weeks from date of purchase, that's the holiday return policy.
Yeah, it's really the 32 GB version running for that price, but the front ad is quite misleading. Shocked me a bit too. :P
WOOO!!! $11 discount on iPod Nano! How could I NOT buy one? WOOOOOOOO!!!
(Sorry.)
This Black Friday sale is just a bag of hurt, Steve Jobs.
Sorry, it had to be said.
You can go to Target an save more, they give you a $15 gift card, after $5 off original price.
"Apple" and "blowout" should never be in the same sentence.
$51...$11...$21...wtf. More like lame friday.
It appears that Apple is trying to avoid being associated with anything as uncool as the festive spirit. It does not fit in with their "cool" image. iScrooge indeed! Come on Apple join in and start to give little Timmy what he needs without the 50%+ profit margins you so hunger for.
Timmy B,
Apple execs gotta buy turkey too, y'know. Are you deliberately trying to ruin the festive season for them?
Turkey? With just £5 off I reckon they'd be getting Swan instead.
True.. and I fail to see how this post is "breaking" :\ Didn't Engadget already have 3 posts or so about what the prices might be?
As someone who follows Apple's financials, their sales are so strong that they don't need to discount deeply. If you were selling something, and you could sell as many as could you make for $1,000, would you just start selling them for $750 out of the goodness of your heart? Be honest. I know I wouldn't.
"As someone who follows Apple's financials"
What, you visit TUAW everyday?
This is pethatic.
I lol'd at your comment.
Am I the only one who is thinking that Apple's bolchy confidence is going to bite them in the neck? It doesnt matter how good thier products are if people dont have the money (or facility to borrow it) in thier pocket..
Plus their products just aren't that good.
well on the brightside
......damn its not really bright
but your getting 11 dollars off a product thats already $50 overpriced :)
Everything that has a beginning, has an end. Apple products are the big fad of the 2000's, much like the Walkman was in the 80's and 90's.
In the next year or two, there will be a new hot company/product that will sell "innovative" products and steal the media's heart. Im pretty sure once the iPod gets stale, the Zune will take over.
poematik14:
I can see there being a new fad.
But I don't see it being the Zune.
Meh, you only save $1 over buying your MacBook at Best Buy.
Oh, forget about doubling Education + Black Friday discounts. Prices are the same. I checked.
Just how great is that?! I'll be running to the store in an instant. NOT.
WGAF
It is not just this year. Apple did it for a long time in the past. I don't expect any deal every year. I think refurbished mac or iPod is real bug deal.
Looks like the black friday sale is confined to accessoires, or what's listed in the green box. Those price cuts are actually quite decent.
It's kind of sad though, if you can give a $250 discount for Mac Office ($499.95) but won't cut $100 from your $1200 20'' iMac. Sure, the reasons are obvious, but still...
Apple ar the only people that can give a sale and stiil blow you mind with high prices. I mean only £30 off the cheaper Macbook is a joke?. £11 off the iPod touch? you can save £30 just by not buying it from Apple and from internet retailer.
Assuming that Apple is already profitable for the year, it's more like Blacker Friday. How does that Spinal Tap quote go?
"It goes it 11 percent"
"Why not just make it cheaper and sell it all year at that price?"
"Well this one goes to 11"
Big
F'ing
Woop
and this comes from an iphone fanboy
now burn apple burn
I have never seen such a proliferation of whiny bitches as I see on Engadget comments. You'd think someone at Apple burned down your house, kidnapped your wife, and kicked your dog. GET OVER IT. Don't like Apple's prices? Go to friggin' Best Buy and pick up an Insignia and STFU. Seriously.
What is with all of the Apple hatred here, anyway?
I think we're just miffed that as "sales" go, this one seems to have missed the point that you are supposed to reduce your prices. I do not consider price reductions of a mere 4% to be worth the articles and marketing performed by Apple.
How can you be so insensitive? He kicked my dog yesterday.
I been eyeing a new MacBook Pro, firstly I wasn't overly impressed with the last upgrade and I definitely underwhelmed by the sale!
I think I'm losing my love for Apple after 12 years of being a faithful customer, not that I have much love for the alternatives.
So just because the items aren't on sale on Black Friday, they're "losing their touch" so to speak?
That isn't what I'm saying. It's just that personally not getting excited by Apple at the moment and I have been a fan for a long time.
I guess that I have number of minor grips that have built up and the Sale being so unattractive isn't helping... Perhaps I need to buy a Dell to realise how lucky I really am.
Wow, a whole £11 off an Apple TV in the UK, I can't wait to bu... oh wait. Did I miss something? I thought Apple said today was a "one day sale," not an "April fool."
I've seen better discounts on Vegas hookers.
That was exactly what I was looking for and, given that the Apple TV hasn't exactly been a roaring success, I thought they might offer a discount worth all the fuss. However, I am not interested in a mere 4% discount on a product that is considerably expensive relative to the US, and which is still expensive given that you'll be using it to buy more from the iTunes Store (I want one for movie rentals). I was slightly concerned that the Apple TV will be overhauled in January but now that concern is moot.
7.8% off the MacBook
4.3% off the iMac
7.4% off the iPod Nano
8.5% off the iPod Classic
5.3% off the iPod Touch
Awesome sale Apple...
> "Awesome sale Apple..."
In case you haven't noticed... Apple's price points are set everywhere... Apple store, Best Buy, Wal-Mart, etc. They don't let retailers discount their hardware... ever.
So, at least it's a little discount for Black Friday. It's not great... but did you really expect more?
That doesn't even cover taxes in New York state.
fart
I second that emotion.
I'd like to add a fart as well. There.
I'm farti...
Ops, squirted some shit.
wow, is that what Apple calls a sale? Hardly anything is reduced, there is no reduction of MBP and with edu discount enabled only the entry level MB is discounted.
Thanks Apple for not making me sorry that I didn't wait for the BF sale event :)
expected so much more....
yet got F'd over by apple again.
great sale, the true essence of black friday was captured by apple this year.
Bravo
we all applaud you and your 4%
The ad says 8GB for $378. Thats no bargain since the normal price is $229 for the 8GB. :-)
Since here in the UK the rate of VAT (value added tax) is being reduced to 15% as of next week, these savings are even worse.
iPod Nano -
standard price - £109.00
15 % vat price - £106.68
Sale price - £104.00
saving - £2.68
or 2.57% of the vat reduced price
Quite possibly the worst heavily advertised "sale" I've ever seen!!
If you read the site you'll see that they will adjust the sale prices to account for 15% VAT on shipment. Order today at the 17.5% VAT price, they ship later at the 15% VAT price.
Just realised the iMac is an even worse offer -
1.79 % saving over the VAT reduced price
save yourself the grief and money..buy a copy of leopard and hackintosh it...live content in knowing that your rig runs faster than a real mac
"Playstation 3 $199, Bottle of Jack Daniels $20, look on steve jobs face when he found out that osx was hacked to run on pc hardware $Priceless"
OK, I can see that you'd save money, but "save yourself the grief"? Are you kidding? If you want to save yourself hassle then just buy a Mac and then the OS is already installed. You can't get much easier than that without the thing teleporting into your house and plugging itself in.
@Kelmon...grief as in slow and under performing hardware
In what way is the hardware slow and underperforming? It's the same basic components that you'll find in any PC. I'm sorry, the 1990's called and they want your FUD back. Sure, you can buy faster computers if you are willing to compromise but you can hardly call any current Mac "slow". Even the Minis are fast enough for most things, although that's mostly testament to how good the Core 2 Duo processor is. Still, with a name like "applehatr", I guess we're not going to have a rational discussion of the subject, or spelling for that matter.
PS. You might want to try clicking the "Reply" button. Works a treat and does what it says on the tin.
I'm gonna screencap this years store... we'll see if next years prices are any better. See you in 365 days!
November 28, 2008 - http://i36.tinypic.com/15wbb49.jpg
There's something wrong with that.
1.By next year before black friday we'll probably most likely have newer iPods.
2.How do you know Apple isn't going to make a new version of their Macbooks, iPhones, iMacs etc.?
The pic still made me lol.
He's going to compare the SAVINGS.
> "How do you know Apple isn't going to make a new version of their Macbooks, iPhones, iMacs etc.?"
I don't know for sure. Apple seems to makes new iPhone every year, but the Macbooks have a few years before updates. It will be good to compare, though...
I'm just doing this to see what the Apple website store look like in the future.
Does anyone have any previous years screenshots?
I agree, the 'sale' sucks as a Black Friday event (they shouldn't really have bothered). But the planets aligned enough for me this morning that I'm content with what I got:
Purchasing 8GB iPod Touch as Christmas gift, regardless of price
Saved $21 through Apple's Black Friday 'sale'
Saved $1 more than if I'd gone through Amazon
Baby woke me up at 3am anyway
Christmas shopping now done, and birthday, too, because it's expensive enough to be a combined gift
= Win all the way around for me, though I'd expected to get the 8GB Touch for under $200 (less than 15% off), I guess there was still too much stock in other stores of the 1st Gen Touch around, and I saw they are going for around $190.
What happens at Apple......stays at Apple. Keep you products.
they'll still sell as much if not more than any other retailer. why sell yourself short if you don't have to.
flame away...
NewEgg to save the day!
8GB iPod Touch $229
http://www.newegg.com/Product/Product.aspx?Item=N82E16855101161
hehe
im buyin all apple stuff now
similar -
iPhone Discount - Are You Looking For An iPhone Discount -
http://www.techreviews4u.com/?p=1052
Bento for $35 is a great price.
I guess I'll be buying non-Apple products this year :)
In todays case... Apple is actually cheaper than Newegg
This is not awesome but...does it need to be?
fucking ridiculous discounts..
40 bucks off an imac ? 11 bucks off an ipod ?
fuck that.
Apple Canada's site has Black Friday (even if we don't traditionally 'do' the day) sales, too - and, like the site sales from the US and Australia, a wave of indifference rolls over me on these 'deals'.
http://store.apple.com/ca/browse/campaigns/black_friday?cid=CDM-CAN-C0008610-136269&sr=em&cp=136269&Email_OID=397052&Email_PageName=136269-EN
Seems that any sale price of merit - taking the product from insanely overpriced to just outrageously overpriced - is the $101 they've taken off the basic MacBook. Heck, that sort of deal is less than what they offer students at the beginning of most academic years....
Clearly, Jobs continues to look to Scrooge, PT Barnum (and quite possibly the CEOS of The Big Three) for inspiration - and not Santa....
These do not look like deals, They look more expensive than they were last week. An Ipod touch for $378 8 GB, you can get a 32GB 2nd Gen for that price or a little less. Whats up with this?
Why post about this super lame sale? It's like 5% off most items - WOW SUCH BIG SAVINGS THANKS APPLE!
These prices are not all that great, Auzzie's got a much better deal
MacMall. There prices are cheaper than Apple's discounts, but then end in 9 seconds
wow not much of a sale but you got to take what you can get
Next Black Friday??? :(
Luckily through BB we already get $10 off a 8GB nano on apple's site, so with the BF discount, it was $21. While it still ended up being $137 after tax, it's probably the cheapest I'm gonna find it until they end up on ebay. That's the gift for the girlfriend. Glad I didn't buy earlier.