BMW Product Navigator: create your next Bimmer on a Surface

It hasn't even been two months since Microsoft loosed its Surface SDK, and already we're seeing new and improved (or is it just one or the other?) uses of the giant multitouch display. In a presumed attempt to keep savvy shoppers off of those message boards and in the dealership, BMW has developed a promotional video showcasing the so-called Product Navigator. Said device reminds us an awful lot of that fictional computer seen the recent "Twins" Volkswagen commercial, though it actually enables prospective customers to develop their next whip rather than taking their John Hancock and doing the hard work itself. Personally, we'd rather spend our time on the track in Spartanburg deciding which model suits us best, but to each his / her own, we guess. Vid's after the break.

[Via Autoblog]

[okeribok Posted Dec 1st 2008 9:55AM]

I own a bimmer and I definately will never put my fingers on something that has more germs on it than the test vehicles gearknob. Or will I...

[cb88 Posted Dec 1st 2008 11:29AM]

not impressed they still have major lag issues on the interface

and what is with the loading delay? all of content should be pre cached