Generally, we wouldn't bother covering that Wally World was moving Blu-ray Discs at a discount -- after all, isn't that store like the low price leader or something? But this just reeks of something different. This just reeks of change, and we certainly hope it's a sign of things to come. With Black Friday far behind us, Walmart has seen fit to start selling a few Lionsgate (read: non-sucky) BDs for $10 each, and the news comes just days after one reporter questioned when Blu-ray software would fall more in line with the hardware in terms of dollars. Really, every other retailer out there has to pay attention to this should Walmart start to drastically undercut the rest in terms of BD pricing, so here's hoping the store puts even more at the $10 level, and soon.

[Thanks, Joel]