While high ranking executives from high ranking companies have bickered back and forth about the longevity of Blu-ray as a format, Atari president Phil Harrison has some pretty strong feelings on physical media as a whole. In an interview with Edge, the bigwig stated that "there's a generation of kids being born today and probably already alive who I'm pretty confident will never buy a physical media product; they will never buy a DVD, they will never buy a CD, and they will never buy a game in a box." While some may jump on this as being patently absurd, we're not so sure it's a crazy as it at first sounds. Video games in particular have been distributed via the 'net for some time now (Steam, anyone?), and it's no secret that programming and movies are headed in that direction. There's no way to accurately predict how many more generations will be buying wares in boxes, but it's safe to say we're a lot closer than most people expected us to be just a decade ago.