KDL-52XBR7 was all the rage upon its arrival, promising slick visuals and a dejudder processor that would wow, stun and awe. Unfortunately, it seems the set hasn't exactly lived up to expectations, as the deep black levels, accurate color temperature and color decoding, comprehensive complement of inputs and beautiful body weren't enough to overcome the breathtaking $4,200 price tag. Furthermore, the 240Hz refresh rate was found to offer "only minor improvements to picture quality," proving our fears of it being more about marketing than performance absolutely correct. Bottom line? Take your dollars elsewhere -- chances are, you won't miss the Hz.