Sky says 2012 London Olympics could be in 3D
By Darren Murph 
posted Dec 18th 2008 2:19PM
posted Dec 18th 2008 2:19PM
Europe still isn't the place to be for limitless HD content, but London in particular could be a 3D extravaganza come 2012. The host city for the next Summer Olympics may be coming to your living room like never before, as Brian Lenz, head of product design and innovation at Sky, proclaimed that "there is a very good chance you'll see the London Olympics in 3D." The satcaster has already confessed to filming events in 3D, and given that the wide distribution of the 2008 Beijing Olympics in HD was all the rage, we suppose the third-dimension is the next logical step forward. Mirroring our own hopes and dreams, Lenz stated that what it really wanted was "glasses free technology." Here's hoping we inch closer to that at CES 2009.[Thanks, Ben]
3D will just make it even more obvious that the Chinese gymnasts are underage.
by the time it's 2012 they'll all grow up and beat the crap out of our gymnasts, again
age is jus a number and where knowledge determines ability =]
dont hate the player hate the game SON!
am i the only one who's been a little irked by the vernacular of one grown man calling another, unrelated grown man "son"?
Grown men??? This is an internet comments section we are talking about remember.
@ Anthony
Age is not "just a number". Younger gymnasts can perform more twists and twirls easier, have less balance issues and less room for error. It was just plain cheating and an international scandal for the Chinese worth spreading.
Nastia and Shawn FTW
Lets hope they don't make that logo 3d, transparent might be a better option.
it is kind of messed up isn't it.
horrible logo, if it was just a contest of logos, New York would have won hands down
http://www.nyc.gov/html/sports/gif/nyc2012_04.gif
It looks like Lisa Simspon giving someone a nosh. It's embarrasing.
Don't you mean hands 'up'
I think they hired the company that made those gold crapped brick cell phones. I can't tell which design is worse / looks more like something I'd find in king Midas's toilet.
@12344321: No way, Madrid 2012 logo was a lot better http://www.38one.com/image/madrid.jpg
You just dont get used to how shit that logo is, do you...
It just makes me proud to be British.
We have come up with something vulgar, but the whole world just has to take it for a period of time because thats the rules.
It offends everything I stand for as a graphic designer.
£200,000 well spent. I make that £6060 per line on the border of the yellow area.
Of course there's also the border of the yellow area to consider which halves the price per line, making it an absolute bargain.
Check out the video of some random guy making a copy of the logo. Here's what it says: "The logo for the London 2012 Olympics cost £400,000. Here is a video of me recreating the logo in 7.58 minutes."
http://uk.youtube.com/watch?v=oicBOVZcO4Y
Go watch! It's unbelievable what was spent...
@quantic
i second that -____-"
It's been over a year and that horrible "logo" still assaults my eyes every time I see it.
I honestly think the only reason they don't get rid of it is they're too proud to admit they wasted £400,000 on something an eight year old could have created in five minutes using ms paint.
sky can suck my toes.
In 3D!
"...Here's hoping we inch closer to that at CES 2009..."
So that means we have just 6 inches to go until 2012?
Sorry for my mathematical rant :)
The 2012 logo looks like a design they would have put on pencil case in the 90's :P
Please don't bring the 90's into this.
Talking about the 90's...
... Any British kid of the 90's look at this facebook group - so many good times!
http://www.facebook.com/photo.php?pid=94837&op=9&o=all&view=all&subj=2397628187&aid=-1&oid=2397628187&id=713175978#/group.php?gid=2397628187
speaking of the 90's.....
http://xkcd.com/210/
That's what I want. Wrestlers in a unitard with their legs wide open on my big screen. NOT!
Why can't just having an awesome picture be it. Why does it have to go 3d?
because 4D is just too hard.
I wouldn't mind watching the girl's beach volleyball match in 3D
There is no such thing as 4D.
http://en.wikipedia.org/wiki/Fourth_dimension
Steve I believe there is such a thing as you sucking my balls.
damn that logo, its like its getting worse with age
Much like British women, that logo does not age gracefully at all.
Ho ho ho,
merry wefuckingfoundedyourcountrysodoesntcrackwiseaboutourmammas-mas.
Gaucho, lucky for me your mother is aging gracefully. In fact, "I will take your mother out to a nice seafood dinner and NEVER call her again!"
Samboini, props for the comment, but your dismount could use some work. it just sounds like you provided my mother some cunilingus and called it a day. still, props.
Oli D- sorry if I insulted your "...mammas-mas" but in all honesty the british age as well as a tomato on a hot radiator. They're nice people though. btw, who said I was in the U.S.?
I never mentioned the US.
You speak English.
Lets skim over the main English speaking nations,
USA
Canada (yeah ok, some of it)
Australia
New Zealand
Not meant to be a dig, just thought i should try and uphold the honor of Britian's fine Gentleladies.
Well, Oli D,
First of all, you seem to lack common knowledge. Otherwise you would know that "gaucho" refers to people coming from a certain part of South America. I have heard the term used mostly for Argentinians, but also for Brazilians.
Then, you lack basic logic skills. Otherwise you would have googled "CABJ". That's "Club Atlético Boca Juniors". As English, you should have some basic knowledge about football and know that they are from Argentina.
And third, you come out as rather ignorant with your assumption that only people in the above countries could speak English.
Now, insulting the women of a whole nation is obviously bad, but didn't do much better either.
BTW, I have absolutely no connection with Argentina, English is not my first language and London's olympic logo sucks (literally).
It sure does.
Unfortunately were not terribly well educated on the Argentinians because of the actions of a certain Margret Thatcher, because of her we only learn about the war, not the football teams of the nation. I also detest football, so i lack in that area also.
The reason i assumed he was from an English speaking nation is because i thought he was so fluent, which i would say is a compliment.
You assume that all people from England are fascinated by Football, and thus spend time trawling through the various clubs of the world.
Yours Sincerely, in faith and trust,
Wayne Rooney...
December 2012; according to the Mayan calendar and Nostradamus is the great change/end of the world. This will be a great 3D send off for all we humans. Party on London!
What do you think will cause the end of the world?
This crummy logo of course.
The logo sure as hell doesn't predict any good...
YOOOO THIS LOGO BLOWS!!!! literally =]
enjoy!
http://uk.youtube.com/watch?v=ai0y5sLg5bg
WTF is that ghastly logo? No way they're using that!
Yes, they are. more than 80% of the UK hated it, but they're still keeping it, the rectums.
"People are just going to have to get used to it," said Adrian Bassett, of the London Organising Committee of the Olympic Games (LOCOG). "We are not going to go away and change it."
^^^^^^^^ PRICK ^^^^^^^^^
For a moment I thought you were talking about Gordon Brown.
Is that the 2012 London Olympics logo or Lisa Simpson sucking a fat one?
Wow, you have a sick mind to have seen that in the logo xD
But now i look, i see what you mean...
Me too (sadly) :-(
:-P
Yes, that's the "Lisa Simpson Visits the Fellatio Barn" logo.
Greatest Olympic logo ever!
The world is quickly leaving the land of the Eskimo behind. Here in Canada the companies haven't even got regular HD right yet. Our subscriptions cost a large premium, the picture is often super compressed (cable and satellite) and there is just not enough content. Sadly the "2012 London Olympics in HD will be all the rage".
If anyone wants to take a step back in time come to Canada.... you won't even need to use your Delorean.
Funny, I'm doing an economics essay on the 2012 Olympics right now, and I have to stick that ugly logo on the front. I know I will score low.
I hate this logo too--and on behalf of the British people, I apologise. But its the Sport that matters.
We know the logo blows, but we are British and different--at least it'll be remembered!
Lisa playing..
http://www.anorak.co.uk/wp-content/uploads/2007/06/olympics-2012.png
Whatever,currently the olympics without the cold war is just an ultraexpensive, overhyped and lousy event, or you could say, a consolation prize from the World Cup.
Saxophone? More like sucksaphallus.
Uneven parallel bars+3D=[insert drooling Homer image here] Aughhhhhhhhh!
I'm pretty sure all the Olympics have been in 3d, otherwise the sprinters would have to leap over each other to pass.
Surely I can't have been the only one to laugh at a guy named Lenz saying he wanted something "glasses free"?
haha that logo sucks!!! and u guys have to stick with it!!!
thats honestly is an embarresment.
well im trying to think of something funny so i can write it and have it turn blue from high ranking but i cant think of any....
nope still nothing, whatever i have hockey practice in an hour and i still have homework.
check out my blog: michelmikhail.wordpress.com
Looks to me like someone with big fat hair is buggering another with long hair. Great position though.
Now that would be way cool. Something long overdue I think.
www.privacy.de.tc
Still can't believe that crappy logo won.
Still goes to that crappy Olympic stadium design. It's not even retro, it's just so unimaginative, and undermines the event.
holy crap it's trademarked! Which company would want to steal that, and use it as their own?
Let us see. How the 3D technology change the 2012 olympic. I think it may cost many GBK hahah.
http://www.laptops-battery.co.uk
Is is just me or does anyone else think that sports isn't the best genre to start promoting 3D TV? I get that it would be cool to see 3D TV with ANY show or TV genre but..... Sports??
I just don't get it. A blockbuster movie made just for Sky TV maybe? Or perhaps a series of NEW animated shows made just to be in 3D (e.g.. Family guy, American Dad, The Simpsons)
I dunno... Just my 2 cents...