Sony was smelling a world record when it constructed this beast, and sure enough, that's exactly what it set. The BRAVIA-drome
was originally constructed to showcase its 240Hz Motionflow technology
, and it has ended up being a continual source of interest even after the commercial shoot. This week, a Guinness World Records adjudicator affirmed that the structure was indeed the "World's Largest Zoetrope." We're not exactly sure that this proves / disproves the awesomeness / lameness of its 240Hz tech, but congrats anyway, Sony.