We're not even going to front -- prior to this article, we hadn't heard of Bush (the consumer electronics manufacturer) nor the BD01. According to reports from the UK, though, the Bush BD01 has become the nation's first widely available sub-£100 Blu-ray player. At least at Argos, the deck -- which typically sells for £146.80 -- has just dropped to £97.86, and while the specifications aren't anything to write home about, it'll certainly handle the BD basics. You won't find BD-Live support and it won't help those in NTSC territories (PAL only), but it will upscale vanilla DVDs via HDMI and it won't totally demolish your savings. Better get a move on though, as we're told that stock is "very limited."