Blu-ray Disc buyers accessing Digital Copy twice as much as DVD buyers
Ever wondered if anyone ever bothered to utilize that Digital Copy that so many films are shipping with these days? Warner Home Video did, so it engaged in a bit of research to find out who exactly was tapping in. In short, BD movie buyers accessed Digital Copy around twice as much as did DVD buyers, and it was found that the uptake rate is "measurably growing among Blu-ray consumers with successive Warner releases." Still, data shows that Digital Copy usage across the industry is still relatively rare, with title uptake across studio titles ranging between 5% and 13%. We found it particularly interesting that adding a copy of the film to a disc carried with it a substantial expense -- around $1.15 per unit -- so we wouldn't be surprised to see studios refine their strategies to ensure that consumers appreciate the addition.
